World First Gamification Integration of Mobile Gaming and Wearable Technology with Timi Run Everyday and the Razer Nabu

World First Gamification Integration of Mobile Gaming and Wearable Technology with Timi Run Everyday and the Razer Nabu 

Major Tencent Games title integrated with Razer’s new wearable. Other major development studios come onboard to work with device.


GDC / Respawn, Cologne – Razer, a world leader in connected devices and software for gamers, today announced that Timi Run Everyday, one of the world’s largest mobile games from Tencent Games, will be integrated with the Nabu, the world’s first truly social smartband with smartwatch and fitness band capabilities.

The integration between the Nabu and Timi Run Everyday is a world’s first for a mobile game and a wearable.  It allows Timi Run Everyday players to utilize their Nabus to convert their number of steps walked, calories burnt, and hours slept logged by the device into in-game rewards like gold or items.  This is a revolution in mobile gaming and wearable technology that marries real life interactions with in-game rewards.

Available for gamers in China, Timi Run Everyday is a side-scrolling platformer that sees players leap and dodge obstacles and enemies. Timi Run Everyday players can share scores and compete against a leaderboard of friends, thanks to its integration with the country’s leading social communications platform Weixin (known as WeChat outside China).   Timi Run Everyday was the best-selling 2013 winner of “Ten Most Popular Mobile Phone Games” in China, with more than 60 million daily users as unveiled by Tencent Games’s first quarter 2014 results.

“The integration of Timi Run Everyday to the Nabu is proof of the immense potential for delight, innovation and excitement for the end-user, when a developer like Tencent Games gets to work with the Nabu open SDK.” said Min-Liang Tan, Razer co-founder and CEO.  “We are putting the future of wearables in the hands of all developers – and we can’t wait to see the outcome.”

Fans of Timi Run Everyday and Nabu will be able to purchase a limited co-branded edition Nabu at launch, as well as earn exclusive in-game rewards with each purchase. For more information on the Timi Run Everyday-Nabu collaboration, please watch this video: http://youtu.be/g4DvnqfpPeQ

The announcement with Timi Run Everyday follows the recent announcement of the integration of Weixin, China’s leading mobile social communications platform with over 400 million users, with the Razer Nabu.

Alongside Tencent Games, major game developers and publishers including Wargaming, Techland, Shortbreak Studios, and Halfbrick are all looking into the Nabu and its open SDK for future game and app integration opportunities.

Razer is also committed to opening a specific Developer Program for developers in Europe, to allocate a number of highly in-demand Nabu Developer units exclusively to the region.  All developers have to do is sign up and qualify via the Developer Portal http://developer.razerzone.com/nabu to purchase a Nabu Developer Edition.

Further, 500 attendees at the Respawn 2014 developer event will be entitled to purchase the Razer Nabu at just 1US$ to commemorate the first time the Razer Nabu is unveiled to the European developers.

The Razer Nabu smartband is built on an open Software Development Kit (SDK), designed to be simple to use by any developer, from triple-A studios, indie devs, to passionate individuals.  It takes away the technical challenge, so developers can fully focus on creating exciting and innovative integrations between the Nabu and their mobile apps.

The Nabu open SDK is completely free to download for Developers via the Nabu Developer Portal at http://developer.razerzone.com/nabu

For more information on the Nabu Developer Program, please watch this video: http://youtu.be/oIpUXmxviUE

 

About the Razer Nabu:
The Razer Nabu is an innovative wearable technology that delivers notifications from a smartphone right to one’s wrist and logs activity data. More impressively, it is also an open platform that third-party applications can exploit to create novel experiences for users.

Availability: Retail – Q4 2014

Product features: 

  • Compatible with: iOS devices – iPhone 5, 5S, 5C; Android 4.3-and-up devices
  • Lithium-polymer battery with 5 – 7 days battery life
  • IP54 water resistant
  • Available sizes:
    • Large: 81.04 mm (l) x 63.44 mm (h) x 13.60 mm (w)
    • Medium (coming soon): 75.26 mm (l) x 59.10 mm (h) x 13.60 mm (w)

Displays and sensors:

  • Private message screen: 128×32 pixels
  • Accelerometer
  • Cylindrical vibration motor 

Software:

  • Nabu Utility app for notifications, data, and other settings
  • Pairing via Bluetooth® Low Energy

For more information on the Razer Nabu, please visit www.razerzone.com/nabu.

For more information on the Razer Nabu Developer Program, please visit http://developer.razerzone.com/nabu

Images:
For digital screens (websites, mobile, social media)
–          Nabu product images – RGB .PNG

For print (magazines, posters, brochures)
–          Nabu product images – CMYK .TIFF with black background
–          Nabu product images – CMYK .TIFF with white background

 

About Razer:
Razer™ is a world leader in connected devices and software for gamers.

Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for four years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide. 

Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.

Founded in 2005, Razer is backed by IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.

 

Press Contacts:

United States
Kevin Scarpati
Kevin.Scarpati@razerzone.com

Alain Mazer, Global Director of Public Relations
Alain.Mazer@razerzone.com

Canada/Latin America
Stefanie Vallas
Stefanie.vallas@razerzone.com

Europe/Africa
Jan Horak
Jan.Horak@razerzone.com

Germany, Austria, Swiss
Andre Ruff
Andre.Ruff@razerzone.com

Asia Pacific
Jarieul Wong
Jarieul.Wong@razerzone.com

China
Chris Chen
Chris.Chen@razerzone.com

 

 

Razer – For Gamers. By Gamers.™

 

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