Razer to Design The Ultimate Arcade Stick for The XBOX 360 with The Community

RAZER TO DESIGN THE ULTIMATE
ARCADE STICK FOR THE XBOX 360 WITH THE COMMUNITY
 

Razer launches major closed beta program to encourage community feedback on the design of a highly-customizable arcade stick for the Xbox 360

Razer Arcade Stick

Tokyo Game Show, Japan – September 15th, 2011 – Razer™, the world leader in high performance gaming hardware, just announced a program to co-develop the ultimate arcade stick for the Xbox 360® together with the arcade stick community.  The arcade stick, developed with pro-gamer feedback, is currently at the prototype stage.  For the finishing touches, up to 200+ specially selected top-seed Street Fighter™ IV pro-gamers, influential modders, and members of the arcade enthusiast community will each be given a Razer arcade stick to test and provide feedback to further improve it to perfection, whereupon the final design will then proceed to production. 

Since the company’s beginnings in ’98, Razer has continually taken pro-gamer feedback and validation during the product development phase to ensure that the design for every gaming product shipped is the absolute best for the competitive edge in tournament-grade play.  But in an unprecedented move in the gaming hardware space, Razer is now reaching out to the entire arcade stick community to help make this yet-to-be-named product the best arcade stick in the world.  Their feedback will be a huge influencing factor in the design of the final product. 

“Razer is for gamers, by gamers.  We’ve been taking feedback from our professional players on products for years and now we want to open it up to the community. That’s why we want every arcade enthusiast and modder’s input in the development of this special arcade stick,” said Robert “RazerGuy” Krakoff, President, Razer USA.  “In this way, it’s not just our arcade stick; it’s the community’s arcade stick. Together, we will create a weapon that delivers the best fighting performance for every gamer and allows modding to the individual’s exact specifications. We’re not just asking people for input on the paint job, we’re after serious hardware feedback.”

Members of the arcade community worldwide interested in participating in this beta program are encouraged to contribute ideas at www.razerzone.com/bredtofight, along with a short description as to why they should be selected for prototype testing.  Registrants can also nominate other people to the program.  Up to 200+ successful applicants worldwide will receive an arcade stick prototype delivered directly to their homes.

Razer will be launching this non-retail arcade stick closed beta community program at Tokyo Game Show, the heart of the professional console fighting scene.  Select pro-gamers and key modders will also be approached very soon to begin beta testing the prototype.

For more information on the arcade stick or the community program and how to get involved, please visit www.razerzone.com/bredtofight

Razer Arcade Stick Prototype images
Medium resolution
High resolution (A3-300dpi)

 

About the Razer Group:
Razer is the world leader in high performance gaming hardware. Founded in 1998, with its headquarters in Carlsbad, California, the company has offices in nine cities around the globe.  Used by the most demanding professional gamers who compete in global tournaments, Razer provides gamers with the unfair advantage of cutting-edge technology and award-winning design. We live by our motto: For Gamers. By Gamers.™ 

Learn more at www.razerzone.com

 

Press contacts:
USA
Melonie McElhannon
Melonie.McElhannon@razerzone.com

Europe
Torsten Meier
Torsten.Meier@razerzone.com

Asia Pacific
Chen Terng Shing
Terngshing.Chen@razerzone.com

China
Chris Chen
Chris.Chen@razerzone.com