Razer Launches Entry-Level Smartband with Notification Features

RAZER LAUNCHES ENTRY-LEVEL SMARTBAND WITH NOTIFICATION FEATURES, FITNESS TRACKING AND SOCIAL FUNCTIONS


Nabu X joins award-winning Nabu in Razer’s wearables category; ships this month to qualified Razer Insiders in United States and Europe for $19.99 (MSRP: $49.99)
 

LAS VEGAS (CES 2015) – Razer™, a world leader in connected devices and software for gamers, today announced the launch of Razer Nabu X, a wearable that delivers notifications from smartphones, tracks fitness data, and has social band-to-band capabilities, all in a discreet form factor. The Razer Nabu X will be priced at $19.99 to qualified fans at Razer’s Insider forums and start selling on Jan. 13. Retail units will be shipping in spring for $49.99.

The Razer Nabu X uses three colored LED indicators and vibrations to alert users of any notifications received on a paired smartphone, while the Razer Nabu features an OLED private message screen that displays short text previews of incoming notifications. Both the Razer Nabu X and Razer Nabu will work with the full suite of third-party developed applications available on the Nabu Marketplace.

“The greatest barriers to entry for new technology are price and complexity, and we’ve eliminated both of those with the Razer Nabu X,” says Min-Liang Tan, Razer co-founder and CEO. “We’ve taken what makes the Nabu such a compelling wearable – discreet notifications, activity tracking and band-to-band communication – and incorporated them into the Nabu X. It’s the basic alternative to the Nabu that’s extremely affordable and simple to use.”

The Nabu X’s sensor module houses a highly precise accelerometer, paired with finely tuned algorithms to ensure the most accurate activity data is captured for its users. A vibration motor ensures users are discreetly notified of incoming notifications, and the three LEDs can be color-customized to indicate what type of notification is being received. The sensor module is also detachable to allow users to mix and match between three planned strap colors: black, white, and green.

The Nabu X is designed for absolute comfort during daily wear with a soft-rubber finish, extensive water resistance, and one-size-fits-all watch-like strap. It’s also easy to use, with wrist-turn detection and light taps on the sensor module to activate the LED indicators.

Like the Razer Nabu, the Nabu X can be paired to connected apps on a user’s iOS or Android smartphone where collected data can be displayed and device settings can be finely tuned. Connected apps can be discovered via an in-app marketplace, with more to be added over time.

Early adopters and Razer fans can get the Nabu X at an exclusive price of $19.99 via Insider, Razer’s premier community-driven platform. To sign-up for Razer Insider and to get more information, go to https://insider.razerzone.com/index.php.

For more information on Razer Nabu X and how to get one, visit www.razerzone.com/nabu-x.

 

About the Razer Nabu X

The Nabu X joins the Nabu in the company’s wearables category, both as separate solutions to be sold side-by-side. The company’s first wearable features a private message OLED screen, while the newest addition employs three LED indicators to notify users.

The Razer Nabu is an award-winning wearable that was first introduced at the Consumer Electronic Show (CES) in 2014 where it won a “Best of CES” award as “People’s Choice,” besting a field of more than 40 finalists by earning 50 percent of the popular vote during the show.

Nabu and Nabu X comparison table

 

Nabu

Nabu X

OLED screen for notification previews

X

 

LED indicators for notifications

 

X

Steps, calories, distance tracking

X

X

Sleep tracking

X

X

Active minutes

X

X

Vibration motor

X

X

Gesture recognition (wrist-turn, etc.)

X

X

Texts, emails, app alerts

X

X

Band-to-band communication

X

X

High-Five to exchange data

X

X

Third-party apps integration

X

X

MSRP (USD)

$99.99

$49.99

 

Price:

  • Exclusive Insider-only price: U.S. $19.99

Find out more at http://insider.razerzone.com

  • Retail: U.S. $49.99 / EU €49.99 


Availability:
Razerzone.com – Jan. 13, 2015
Worldwide – Spring 2015

Product features: 

  • Compatible with: iOS devices – iPhone 5, 5S, 5C, 6; and Android 4.3-and-up devices
  • Lithium-polymer battery with 5 – 7 days of battery life, 30 days standby
  • IP67 water resistant, up to 30 min. in 1 m depth


Display and sensors:

  • 3 LED indicators
  • Accelerometer
  • Cylindrical vibration motor


Software:
 

  • Pairing via Bluetooth Low Energy
  • Nabu X Utility app for band customization, notifications, data, app discovery, and other settings
  • Nabu X Fitness app for activity logging and monitoring
  • A growing collection of Nabu-and-Nabu-X connected third-party apps

For more information about the Razer Nabu X, please visit www.razerzone.com/nabu-x.

Images:

For digital screens (websites, mobile, social media)
Razer Nabu X [Black] – RGB .PNG
Razer Nabu X [White] – RGB .PNG

For print (magazines, posters, brochures)
Razer Nabu X [Black] – CMYK .TIFF with black background
Razer Nabu X [Black] – CMYK .TIFF with white background

Razer Nabu X [White] – CMYK .TIFF with black background
Razer Nabu X [White] – CMYK .TIFF with white background

 

About Razer

Razer™ is a world leader in connected devices and software for gamers.

Razer is transforming the way people play games, engage with other gamers and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for four years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.

Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.

Founded in 2005, Razer is backed by IDG-Accel and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer.

 

Press Contacts

United States
Kevin Scarpati
Kevin.Scarpati@razerzone.com

Alain Mazer (Global Director of Public Relations)
Alain.Mazer@razerzone.com

Canada/Latin America
Stefanie Vallas
Stefanie.Vallas@razerzone.com

Europe/Africa
Jan Horak
Jan.Horak@razerzone.com

Germany, Austria, Swiss
Andre Ruff
Andre.Ruff@razerzone.com

Asia Pacific
Jarieul Wong
Jarieul.Wong@razerzone.com

China
Chris Chen
Chris.Chen@razerzone.com

 

Razer – For Gamers. By Gamers.™

 

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