Razer™ Appoints A Second Distributor For China

Orbbit International becomes Razer’s distributor in the Northern and Western regions of China 

Beijing, China. – July 29, 2008 – Razer™, the world’s leading manufacturer of high-end precision gaming peripherals, is proud to announce the appointment of a second distributor for China. From July 01 2008, Orbbit International’s core focus will be to develop the Razer brand and sales channels for Razer products in the cities of Beijing, Tianjin and Chongqing, amongst others.  

Orbbit International will carry the full range of Razer products for retailers, most notably the new launches like the Razer Salmosa (China Pro-Gaming Edition), the Razer Aurantia (China Pro-Gaming Edition), the Razer Goliathus, the Razer Mako, amongst others. Orbbit International’s key strength lies in channel distribution particularly in the Northern and Western regions of China, and they are well-equipped to expand mindshare of the Razer brand. Shenzhen Baise will continue to assist Razer in their expansion to the Eastern, Southern and Central regions of China, working together with Orbbit International to strengthen the Razer brand.       

Quote from Razer’s president

“In line with Razer’s expansion plans for China, we have appointed Orbbit International as our second distributor. We are pleased to work with them in breaking new ground for Razer in China, as we develop more products for discerning gamers who realize that ordinary peripherals do not suffice when gaming intensively,” said Robert Krakoff, president of Razer. He continued, “Orbbit International’s breadth of experience made them a natural choice when we started looking for another distributor in China.”  

Quote from Orbbit International’s CEO

China has the largest population in the world and the biggest number of E-sport fanatics and lifestyle consumers worldwide, while Razer is globally renowned as a premium professional gaming peripheral company. Razer’s inherent cool factor, their amazing industrial design and technologically advanced products are well-suited to meet the needs of Chinese consumers. Orbbit International is well-known for our ‘ideal channel technology,’ and we are pleased to work with our channels to strengthen and grow the Razer brand to allow more consumers to enjoy the products and service that Razer provides,” said Jason Chen, CEO of Orbbit International.

About the Razer Group

Headquartered in Carlsbad, California, Razer™ collaborates with gamers to develop, manufacture and market cutting-edge gaming peripherals utilizing proprietary technologies that give gamers the competitive edge. Razer products have earned critical praise and won multiple awards from around the world for their precision, sensitivity, usability and distinctions in product design. Razer’s products have a reputation for being the leader in gaming peripheral technology, with every single product engineered to near perfection. For more information, please visit www.razerzone.com.

 Razer – For Gamers. By Gamers.™

 

About Orbbit International

Orbbit International was set up in 1992, and has since become one of China’s top 10 distributors. The company has under its wing many retail chains and close to 2,000 shops, with a multitude of channels in China for retail and customer service network. At the same time, Orbbit International has ventured overseas and has successfully established themselves in South America and Europe.

For more information on Orbbit International, please visit www.orbbit.com.

Orbbit International – “Ideal Channel Technology”